Recently I participated in a very interested online conversation on the topic of quantifying the success of social media. I’ve been a member of the Ad-Marketing listserv originally started by the Morino Institute . Thanks to Mitch Arnowitz for keeping the list alive. This is a very hot topic right now, with more PR and marketing budget dollars being dedicated to social media. Social media has rapidly achieved a level long held by PR in general. It’s generally acknowledged to be a valuable c

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How to Measure the Value of Social Media?