McKinsey has just published the results of a survey of nearly 1,700 executives from around the world which paints a highly positive picture of the business returns being seen from Web 2.0 deployments. Close to seven out of ten respondents (69%) report that their companies “have gained measurable business benefits [italics mine], including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues.” This

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McKinsey Survey: Seven Out of 10 Seeing Web 2.0 Business Benefits