Forrester Research reports that 71% of Chief Marketing Officers (CMOs) have cut budgets. Most of the reduction is in traditional marketing: 61% in TV, Radio and Magazine advertising and 52% in direct mail. Email has been cut 11% and social media 7%. Yet, almost half of the CMOs said they would increase spending on social media. Forrester predicts that online or interactive marketing will represent 21% of marketing spend by 2014 (close to $55 billion) as marketers increase spend on online searc

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Recession Accelerates Marketing Trends Caused by Disruptive Technology