Article: “Managing beyond Web 2.0″ Source: McKinsey Quarterly Much has been written on this subject, the ‘new’ marketing transparency and co-creation by prosumers are affecting the rapidly changing landscape. What I do find interesting in the article is the model which is created by the Sloan Center for Internet Retailing that is called LEAD. The model suffices as a roadmap which can be applied to the constant changing environment. The model LEAD stands for: * Listen * Experiment

Continued here:
Reflection: “Managing beyond Web 2.0″